I would like to explain to you the importance of hiring account managers and how they can optimise the business relationship between a game providers and its clients which are online casinos and sports betting companies. Customer loyalty is good business, especially in the very competitive iGaming industry.

Which of our clients are hiring Account Managers?

Some of GamingMyJob’s clients are award-winning games providers which are leading the way when it comes to exciting game releases in regulated markets. These are some of the world’s leading providers of innovative and entertaining video slots!  We are talking about highly-rated providers of superior online gaming products for iGaming casinos through a strong corporate culture focused on innovation, creativity and technology leadership. One of the hallmarks of their successful business strategy is developing and maintaining good relationships and this is where the account manager role come in to play.

Why do our clients need Account Managers?

Client relationships are top priority for casino game providers and software developers, and as an account manager you are the main point of contact. This role will be responsible for building meaningful, long-lasting relationships that move the business forward as account managers are tasked with strengthening client relationships. They should grow opportunities by learning what the client’s needs and requirements are, helping to achieve ambitious goals and setting market strategies. It’s all about driving business growth.

What Does an Account Manager Do?

An account manager is an important person who can facilitate a positive working relationship between his  company and different clients in the iGaming industry through interaction, sales and product knowledge. You are responsible for one or several client accounts (a portfolio),  able to provide the right service and keep within located budgets. You need to be a person who is detailed with organizational skills as it enables you to keep track of client records, contract updates and product renewals. You are selling a service and it means account managers need to have a customer service DNA.

Reporting to Head of Account Management

As an Account Manager you are reporting to the Head of Account Management and the leadership team will support your initiatives. Account managers have to have team player attitude because it’s important to liaise with different members and key people to develop marketing plans, coordinate campaign activities, give status of accounts, budget process, forecasting and ensure KPIs are being met.

The Account Manager has a portfolio of clients

If you work for a game provider in Malta, then your account managers’ portfolio of accounts include some of the industry’s leading operators and important people in these companies. Do you think you will be able to build trusted relationships with decision makers and key stakeholders like Casino Directors, Product Owners, Marketing Directors and Chief Executive Officers?

That’s why we are searching for account manager talents who understand the iGaming industry, speak one or several international languages but is also confident enough to communicate well with top management about changes, feedback, requirements and suggestions. This candidate has to offer high level of customer responsiveness and ensure successful customer game launch and promotional optimization!

Which candidates would suit an Account Manager role? 

We are always searching for the next Account Manager to help growing company revenue potential by successfully manage different account portfolios. Having iGaming experience from customer service or Payment & Fraud is a bonus because it means the candidate will understand the full player journey and offer insight on popular games, casino bonuses and updated on regulative matters.

Several Account Management teams have a mass of business experience from iGaming sector already, and this allows them to consider some new exciting candidates who are keen to step up and join an ambitious company; A remarkable number of client contracts have been signed and that’s why candidates with market knowledge and working experience within player support communication, payment provider knowledge, AML, Compliance and different departments are real assets to bring onboard. Are you ready to step up?

Which skills are important for an account manager?

Language skills are always important; Finnish, Swedish, Danish, Japanese, German and Dutch. Sales skills will always be useful because the role includes cross-selling products and identify new sales opportunities. However, being a hard-working person, fast learner and a top attitude is important criterias. It’s all about maintaining and establishing the best possible client relationships through trust, product knowledge and dedication. The motto is always: ‘To get the shit done – and to get it done faster than any of our competitors.’

Account management focuses on nurturing relationships and communication is a key to build relationships. You have to be a good speaker, have the ability to engage in listening and respond professionally at all times.

By the way, our account manager candidates have to be comfortable working with Excel (spreadsheets) and Powerpoint to be able to send progress reports, budget analysis and presentations to clients and stakeholders within their own company.

Who is the ideal Account Manager candidate?

We are all looking for the commercially minded talents who have background from iGaming, with previous experience as a Sales person, Account Manager, Customer Service or in a Regulatory role. It would be nice to see an excellent track record of driving growth for various casino operators, managing significant budgets and capitalising on business opportunities through impressive negotiations.

Account management and satisfaction go hand in hand and it means we need to find candidate profiles who can offer a mix of initiative, flexibility and but also being a problem-solver who show a confident proactive approach.

Account Managers to have product knowledge

If you want to be successful in this type of role you need to develop a thorough understanding of the products and service offered to your clients.  We would love to see account manager candidates who have a keen interest in sports betting, casino vertical and updated on the latest changes in Responsible Gaming, compliance and regulations. With product portfolio knowledge and gaming market expertise you can quickly get an understanding of the client company’s’ business drivers and requirements.

Conclusion

The recruitment process of hiring account managers is important because successful employees will improve business results, increase revenue growth and lead to new innovation. We are all motivated by trust and credibility and any company could profit significantly by recruiting a hard-working and dedicated account manager with excellent communication skills and impressive product knowledge. As new business opportunities and exciting talents are emerging in iGaming in 2022, GamingMyJob will keep assisting online gaming companies in creating a winning strategy online.