Social media and streamers to influence iGaming recruitment


Interaction, brand awareness and online trends. That is social media, right?

As technology and globalization make their way in the business world, many processes need to change and adapt to new strategies and channels. The impact of social media is undeniable and has become a key element in our everyday lives. But are gaming platforms now the new generation of social media and how does this affect the recruitment techniques in 2022?

An iGaming dinosaur like Allan Aasterud will talk about Twitter, Facebook and LinkedIn, while the younger generation will prefer Instagram, Snapchat or TikTok and then you have Reddit , Discord and Steam for the gamers. And don’t forget the popular social media influencers and streamers with massive fan bases. The world is going mad and the iGaming companies have first row seat tickets to the show!

Twitch has revolutionized the iGaming landscape but more about the video streaming platform in an article next week because  it’s very much the next big social networking site!

☑️ Finding talented candidates online

For recruitment companies, social media have become an ally to find suitable candidates from around the world. With just a few clicks we can contact experts that fit client’s criteria and start a successful relationship.

Understanding how social media can help in recruitment processes is essential for having a better insight of what we do in iGaming. The professional profile you are looking for can be just a few clicks away.


When it comes to social media and business professionals in iGaming, of course LinkedIn is the first option that comes to mind. It is the first platform recruiters should look at when searching for candidates in Malta, Cyprus, Spain and Estonia.

LinkedIn’s main purpose is to help professionals from around the world to stablish a wide network. This makes this platform the biggest pool of opportunities to find not only candidates but also new clients. If you work in iGaming you are sure to have a profile on Linkedin!

We consider it an interactive database where we can connect with the specific demographic our clients need. Unlike other platforms, users here are trying to network or look for professional opportunities.

The secret behind the success of recruitment processes in LinkedIn lies in a proper research and SEO implementation in blog posts and job posts.

social media linkedin
Add Allan on Linkedin


Who hasn’t used Twitter networking during events and conferences i.e SIGMA 2021 or ICE London?  One of our favorite things about Twitter is that it combines personal opinions and businesses and that’s why it’s becoming another great way to connect with gamers.This platform features an interesting range of profiles; some use it to promote their business while others use it as channel to express their personal thoughts.

This interesting combination appeals to many companies to find potential candidates for different professional profiles. Besides, it offers a unique opportunity to build branding and create a strong online presence.

Despite the 140-character limit, both, users and company find creative way to express their messages. In fact, it becomes an interesting feature to create direct and brief pitch to clients and even potential candidates. The platform is suitable to share quick updates and easy to connect and interact with business talents from all over the world.

Hashtags allow to create a funnel to reach exactly the demographic you are interested in. They allow users to join Twitter interactions in real time and be an active part of the community.

On the other hand, when an event or trend has gone viral, there is a hashtag associated with it. These allow you to follow latest trends, and see what other users are saying about a specific topic.

Usually, hashtags are related to political or social debates, TV shows, movies or some of them are a regular thing. An example of the latest is #MotivationalMonday. #ThrowbackThursday or #FridayFeeling.

How can a recruiting firm take advantage of hashtags?

Just like LinkedIn offers the benefit of being a platform created for professionals, Twitter has a lot to offer with hashtags. Of course, we need to go through a deep research process to be successful.

On one hand, by linking job posts with a specific trending hashtag we make sure more people see them. Of course, we need to consider the audience we are trying to reach and find trending hashtags that are relevant.

On the other hand, when looking for candidates from a specific location, adding a hashtag with the name of the city/state, helps finding local users. For instance, depending on our client’s location we can use #Liverpool #Malta #Barcelona #London

With a quick search on the platform, you can easily find and classify what hashtags are more convenient at any given time because of the exposure they offer.

Video-based channels: Snapchat and TikTok

These kinds of platforms have sparked an interesting debate regarding social media usage and generational difference. While some people don’t see the appeal, truth is, they have become increasingly popular over the last year.

The traditional format of text changes completely and it is substituted by video. This offers an amazing opportunity for brands to approach an engager their audience while offering interesting and relevant content.

In a recruiting firm, these video-based platforms offer a unique chance to present key information regarding job positions, requirements for a role or even the most important features in a candidate.

We can hold a Q&A event with potential candidates, or navigate through profiles to find the right match for our clients.

The freedom Snapchat and TikTok offer when it comes to content creation make it a challenge. Not many brands or recruiting firms have ventured into these platforms, which means the road is open for new proposals.


Did you know that 50% of users are more interested in a brand after seeing a promoted ad on Instagram? This means that this platform has an amazing opportunity for companies to create brand awareness.

Even though Facebook used to be the biggest social media, today, people use both the same. Having a greater tendency to follow companies on Instagram, which means a good channel to reach not only clients but candidates.

Facebook and Youtube

You need a powerful strategy to get your brand out to the people that are important and to show them the right product at the right time.

Remember the old days of Facebook Fan pages, Official brand pages and community pages? Those days are over. Now it’s more  about paid campaigns and conversions through unique adverts with videos, images and content.

YouTube remains as as one of the most influential channels for marketing and also because they host a large number of super popular gaming gurus, online streamers and various influencers.

☑️ Use social media to understand the candidate

Social media is key to your marketing success. With the right strategy, social media can make your brand stand out among the masses and help you grow into a leading figure in your industry. By developing a strong brand presence recruitment companies and headhunters have turned to Instagram, Tiktok and Twitch to find new talent in 2022. These are the perfect interactive platforms to navigate through different candidate profiles and find the best match for client’s needs.

However, let’s not forget the importance of the personal touch. will  always work hard to understand requirements for various roles and profiles in iGaming and by having a deep insight of the roles, departments and expectations , we can start searching for the best match for you.


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