The power of languages in iGaming
As Internet brings people and businesses together from all around the world, focus on languages becomes a priority for recruitment specialists like GamingMyJob.com & co. The online gaming industry is growing fast and talent is in high demand, especially when it comes to customer service positions and content writing. Even though English has become a universal language, we need to find professionals with an expert command of their own language.
Language is closely related to culture; one cannot exist without the other. Finding the right words to express feelings, opinions and thoughts is key to make deep connections, stablish successful relationships and leading a business. That’s why we are always striving to find native speakers. We don’t require previous iGaming experience, technical knowledge or specific education but Allan and his team will always point out the importance finding talents who are good communicators. If you are dealing with casino players and sports betting customers, you need to have solid language skills!
Nowadays there are about 7,000 languages worldwide and each one of them is unique, not only in structure, but in the way they reflect its culture and its people. Some languages have spread worldwide so much they have a large number of speakers, not only native, but those that have learned them in addition to their mother tongue.
Most spoken languages in the world
When we talk about the most spoken language, many people’s first thought is English. However, it is not the only one; despite having more visibility, there are many others that are as important and have increasingly become key in the business world.
As many European countries have started to develop more multicultural companies, these languages become an important requirement for applicants in different fields.
In 2021, Spanish was the fourth most spoken language in the world with about 543 million speakers worldwide. This beautiful language has the particularity of being heavily spoken in two continents, Europe and Latin America.
The first difference between both languages is that Spanish from Spain is actually called Castillan, referencing a province in central Spain called Castile; research suggest this is where the language was originated. On the other hand, the language spoken in Latin America is usually referred as Spanish.
Another remarkable difference is in the use of “vosotros/ustedes” both meaning “you” (plural). While speakers from Spain use the first, Latin-american speakers use the latter. Finally, every country has its own pronunciation and slang.
Finnish is one of the two official languages of Finland –being Sweden the other one- and it was named as an official language of the European Union in 1995. It is also spoken among ethnic Finns around the world.
Some of the countries with the highest Finnish speaking population are:
- Sweden, where it also holds official language status
An interesting fact about Finnish is that it has one of the world’s longest words with 61 letters. Surprising, right? The reason behind it is that this language uses many compound words, so airplane jet turbine engine auxiliary mechanic non-commissioned officer student translates to lentokonesuihkuturbiinimoottoriapumekaanikkoaliupseerioppilas.
The Finns love to gamble and they are a power nation when it comes to technical development and casino product knowledge. That’s why GamingMyJob.com are always searching for new Finnish iGaming talents for jobs in Malta.
Besides Germany – where its’s the official language- German has many speakers in Central Europe, in fact it is co-official language in Liechtenstein, Austria, Switzerland, Belgium and Luxemburg. Because of its origin, it holds similarities with English and Dutch.
German is also considered one of the major languages in the world with over 100 million speakers worldwide. German has been a great influence in science, technology, theology and philosophy. In fact, it is the second most common language in science studies. Did you know that one-tenth of all books published in the world are written in German?
The Germans love online casino, gaming, esports and live-betting and it’s one of the most influential iGaming markets in Europe lead by huge opertors, game developers, popular streamers and big marketing budgets. If you are a native German speaker, you should check out these roles.
This Germanic language is spoken as a first language by over 25 million people, and 5 million speak it as a second language. It is the official language of the Netherlands and one of the three official languages in Belgium, with about 60% of the population.
Interestingly outside Europe, Dutch has a remarkable number of speakers in other countries:
- Sint Marteen
The Netherlands’ recently legalised online gambling market makes it a very interesting 2022 and GamingMyJob are helping several clients in finding top Dutch speaking talents for roles in Customer service and Payment and Fraud department which will meet the regulator’s strict demands and to ensure Responsible Gaming.
Maybe we will meet at iGB Live in Amsterdam in July? https://www.igblive.com/
Did you know that Danish is the official language of Faroe Islands? In addition to its origin country Denmark, it is spoken in several other countries such as Germany, Norway and Sweden. It used to be one of the two official languages of Greenland until 2009, and nowadays it is the first language of 10% of the population.
Danish holds many similarities with Swedish, in fact they were originally the same language, but Danish evolved to Old and Medieval Danish, marking some differences.
Are you a master of Danish and interested in a gaming job, then look no further. We would like to speak to you!
Swedish holds the status of official language in Sweden – obviously- as well as in Finland and the European Union. Since it is an evolution from Old Norse, it allows native speakers to have a wide understanding of written Danish and Norwegian.
Some Swedish words have made it to the English language and become part of the list of loanwords. You might have heard some of these before, with a pronunciation adapted to English speakers:
- Gravlax: a Nordic dish
- Moped: a small motorcycle
- Orienteering: sports using navigational skills
- Rutabaga: a root vegetable
As we mentioned before, Norwegian has some mutually intelligible expressions with Swedish and Danish. It is the official language of Norway and the Nordic Council and it has about 5.32 million native speakers.
Did you know that Norwegian has two official forms for the written? Both of them are regulated by the Norwegian Language Council. One of them is Bokmål which means book tongue and is the most used form. The other one is Nynorsk and it is literally translated as New Norwegian, and it’s very uncommon, being used roughly by 10% of the population in Norway.
GamingMyJob’s Allan Aasterud is Norwegian and he is always happy to connect with Norwegian business talent.
Japanese has a great number of native speakers -about 128 million- mostly in Japan. The ancient culture of the country, combined with high-tech and a prosperous entertainment industry has made it one of the languages many people dream of learning.
The language is called “Nihongo” in its native tongue, and it uses three different writing systems: hiragana, katakana and kanji. The three of them are combined together, sometimes even in the same sentence.
Interestingly enough, Kanji are Chinese characters, usually paired with hiragana to form words and sentences. However, it is important to note that Japanese is not based on Chinese language.
Over the past decade, the demand for skilled professionals with a high performance in this language has increased. Globalization has made it possible for experts and companies from around the world to connect and develop successful business relationships.
Did you know that GamingMyJob has an excellent track record in placing Japanese candidates in gaming jobs in Malta, Cyprus and Spain? Please contact us for job search advice, how to write a CV and interview help.
Let’s develop strong relationships through communication
It’s important for online gaming companies to offer top excellent customer communication 24/7 due to changes in regulative matters, product release updates or improved technology. Our clients strive for accuracy, sensitivity and innovation and that’s why GamingMyJob and Click Recruitment are constantly scanning the job market for talented and motivated candidates who can write, speak and present. We work with some of the world’s leading names in the iGaming industry and together we are helping skilled communicators in iGaming to build careers in a very exciting industry which has no borders or limits.
Why not get in touch with Allan today and test your language skills?
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